Hyderabad Welcomes PVR INOX's New 4-Screen Cinema at Prism Mall

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In the metropolitan hub of Hyderabad, a city pulsating with technological innovation and cultural vibrancy, PVR INOX Limited has unveiled a new cinematic marvel at Prism Mall. This launch marks a significant expansion for the largest and most premium cinema exhibitor in India, signaling a new era in the evolution of the cinema experience in the region. The state-of-the-art 4-screen cinema is not just another addition to the citys entertainment landscape but a beacon of technological advancement, with all auditoriums equipped with cutting-edge 4K Laser Projection. This technological leap brings a visual clarity to the screens that was previously unattainable, revolutionizing the way audiences in Hyderabad will experience films. As PVR INOX Limited fortifies its presence in Hyderabad, it now boasts a staggering ninety-seven screens across seventeen properties, demonstrating a commitment to become an integral part of the citys fabric. Within the state of Telangana, the companys reach extends even further, with one hundred and ten screens in twenty properties, ensuring that the magic of cinema is never too far away for film enthusiasts. The broader expansion of PVR INOX in South India is equally impressive, with the company operating five hundred and seventy-nine screens in one hundred and two properties. This extensive network underscores the companys dominance in the cinema exhibition sector and its dedication to providing an exceptional movie-going experience. Strategically located just seven kilometers from HITEC City, the heart of Hyderabads IT industry, PVR INOX Prism is ideally situated to attract a diverse crowd. From tech professionals seeking respite from their high-octane work lives to university students looking for a weekend escape, this new cinema is positioned as a hub for all. The Prism Mall cinema offers a seating capacity for nine hundred and fifty patrons, including the luxury of celebrity recliners, elevating the comfort of moviegoers to new heights. The cinemas auditory experience is equally impressive, with advanced Dolby ATMOS immersive surround sound and Next Gen 3D system, creating an enveloping atmosphere where every whisper and explosion is felt in the very bones of the audience. Ajay Bijli, the Managing Director of PVR INOX Limited, encapsulates the essence of this venture, stating that Gachibowli is now home to a new entertainment landmark that synergizes comfort, connectivity, and convenience. The aspiration is to create a space that transcends the traditional movie outing, fostering a community where shared experiences and memories are woven through the collective joy of cinema. As part of its unique offerings, the cinema also introduces a shop-in-shop for movie merchandising, a hydroponics display that adds a touch of green to the cinematic experience, and the nostalgic Old is Gold Telugu karaoke nights, adding a local flavor to the global phenomenon of karaoke. The design of the cinema itself is a nod to the elegant Art Deco period, with its lobby showcasing bold geometric patterns and sleek finishes, illuminated by pendant ceiling lights. This space is not merely a passageway to the auditoriums but an invitation to indulge in the grandeur of a bygone era. With this launch, PVR INOX is not just expanding its geographical footprint but also redefining the contours of cinematic experiences, setting a new benchmark for what audiences can expect from a night out at the movies. The PVR INOX Prism is a testament to the companys vision of blending the traditional allure of cinema with the modern luxuries of technology and design, offering Hyderabads cinephiles a reason to fall in love with the movies all over again.