How Iran's Domestic Social Networks Are Shaping Digital Commerce

Summary

Sources

donya-e-eqtesad.com

In the dynamic world of digital marketing, the surging popularity of domestic messaging apps and social networks has marked a significant shift in Irans advertising and commerce landscape. Among these platforms, Rubika, Eitaa, Bale, Soroush Plus, and iGap stand out as transformative forces that have become integral to local businesses strategies to reach a growing user base. Rubika, for instance, has evolved into more than just a messaging app. It now functions as a social network, boasting over forty-four million users who engage not only in chatting but also in sharing media and creating channels. This multifaceted platform has opened up new avenues for businesses to showcase their products and connect with potential customers. Eitaa, another homegrown app, presents itself as a national version of Telegram, having garnered a considerable user base that enjoys features such as channel creation, private chats, and interactive engagement. With its efficient operation, Eitaa has earned a prominent place among domestic alternatives. Bale goes beyond basic messaging functionality by integrating services like bill payments, mobile top-ups, and access to government services such as foreign currency provision for travelers. Its this amalgamation of messaging and additional services that have contributed to its widespread adoption. Soroush Plus, on the other hand, aims to create a more social media-centric experience by allowing users to explore public channels, thereby positioning itself as more than a mere messaging app. iGap focuses on secure messaging with high-quality voice and video calls, offering users a powerful and private communication platform. The collective user base of these platforms, which exceeds one hundred and seven million active users, presents a vast potential audience for businesses. Eitaa and Rubika lead the pack with thirty million and forty-four million users, respectively. Such growth signifies an opportunity for businesses to seriously consider these platforms for advertising to boost sales. Government incentives for businesses to establish a presence on domestic platforms further bolster this opportunity. Businesses are not only encouraged but facilitated to utilize these platforms for growth and increased sales. It is noteworthy that the majority of the users on these domestic social networks fall within the eighteen to fifty age range, with women being more active than men. This demographic information is invaluable for businesses in tailoring targeted and effective marketing strategies. Effective marketing on these local platforms can be attributed to precise audience targeting, the ability to run interactive advertising campaigns, and cost-effective pricing. Understanding the advertising process and rates for each platform is crucial before deciding on a marketing strategy. Rubika, with over forty million users, has successfully become a pillar in the marketing and sales world. Businesses are finding that advertising on this social network is an efficient way to grow and increase sales. Creating a business channel on Rubika involves crafting engaging content, adding attractive images, and providing comprehensive contact information. Furthermore, a new advertising service on Rubika known as Yektanet allows businesses to easily run campaigns and feature their channel content. Channels can be promoted as selected channels at the top of the application page, and high-traffic channel posts can engage the audience more deeply. Eitaa, as the second most popular domestic messenger, offers a suitable platform for advertising. Businesses can showcase their channels on the main page or as a suggested channel in the trending section. The rates for advertising vary depending on the channel, with costs for a thousand views starting at thirteen thousand tomans. In the case of iGap, direct contact with their advertising department is required. After authentication and payment, businesses can feature their channel content. Pop-up advertising is also an option, with rates for a thousand pop-up ads set at three hundred seventy-five thousand tomans. Advertising on Soroush Plus can be customized further, including selecting specific hours for ad displays. Businesses can choose their preferred channels for advertising through service providers and can take advantage of view-based advertising to feature prominently on the platform. Each messaging app has its unique audience, and tailoring advertising strategies to match the user demographics of each platform is key. Consulting with specialists before making decisions ensures the best possible outcomes. Rubika, with the largest user base and the ability to access a diverse audience range, appears to be an optimal choice for businesses looking to develop a robust advertising and sales strategy. The proliferation of domestic messaging apps and social networks in Iran has had a profound impact on the way local businesses approach marketing and sales. With a combined user base of over one hundred and seven million, these platforms have revolutionized the traditional marketing landscape, providing businesses with new and innovative ways to reach and engage with customers. One of the key advantages of these domestic platforms is their ability to facilitate targeted advertising. Businesses have the capability to direct their marketing efforts to specific segments of the population, ensuring that their message reaches the most relevant audience. This precise targeting is made possible by the detailed demographic data these platforms collect, which can include age, gender, location, and interests. Interactive campaigns are another benefit that businesses can leverage on these platforms. Unlike traditional advertising, which is often one-sided, interactive campaigns encourage customer participation, creating a two-way dialogue between the business and the consumer. This engagement not only increases brand awareness but also fosters customer loyalty and can lead to direct sales. Cost-effective strategies are also a hallmark of these domestic platforms. Compared to other forms of advertising such as television or print, digital campaigns on messaging apps and social networks can be significantly less expensive, making them accessible to businesses of all sizes. The ability to adjust campaigns in real-time based on performance analytics allows businesses to optimize their spending for the best return on investment. Detailed case studies reveal the advertising processes and rates for platforms like Rubika and Eitaa, showcasing their effectiveness in aiding business growth and increasing sales. Rubika, for instance, offers advertising options such as featured channels and high-traffic channel posts, with rates based on views, starting at ten thousand tomans for every one hundred views. Eitaa allows businesses to feature their channels on the main page or as suggested channels in the trending section, with advertising costs starting at thirteen thousand tomans for a thousand views. The demographic distribution of users on these platforms is particularly notable, with a significant presence of women and individuals aged eighteen to fifty. This demographic is a key consumer market for many businesses, and understanding their preferences and behaviors can help in crafting marketing strategies that resonate with this audience. By utilizing the demographic data provided by these platforms, businesses can create campaigns that are not only targeted but also culturally and contextually relevant to their audience. In conclusion, the rise of domestic messaging apps and social networks has provided local businesses with a wealth of opportunities to reach new heights in marketing and sales. The strategic use of targeted advertising, interactive campaigns, and cost-effective methods, combined with a deep understanding of user demographics, enables businesses to engage with consumers in unprecedented ways, fostering growth and driving sales in Irans ever-evolving digital economy.